SellerForce® presents an FBA eCommerce business that operates within an often neglected, but still incredibly significant niche market: that of men’s beauty and personal care products.
Though thousands of feminine beauty care products are available across the industry, the company has thrived by targeting a relatively underserved audience with their collection of private-label SKUs. Whether a customer wants to treat themselves to a soothing shower steamer, soak, or even bath bomb at the end of a hard workday or wants to turn their bathroom into their own private spa with a bath pillow, this company has them covered.
Additionally, one of their top-selling products falls outside of the beauty industry entirely, consisting of a high-value adjustable filter wrench tool. This wrench is fantastic for changing the oil and serves to hammer in that their brand is perfect for men’s men who are in desperate need of some self-care. Each of their SKUs has nearly 5-star ratings based on hundreds of reviews, and several have risen to be top sellers in the male spa category.
Their aforementioned oil wrench has also seen massive success, as along with its sheer popularity among their consumer base, it has also risen to be a top-selling product in its own niche. The company has been polished to a shine since their launch, with several structures being put into place to make sure they succeed long into the future.
They have long-term, reliable relationships with their product manufacturers, which makes adding new SKUs to their product roster a breeze. In fact, they have already recently released 5 new products, with live inventory in stock and listings created and ready to sell. As the average profit margins per new SKU exceed 55%, this will be a great source of immediate growth for the new owner to reap post-purchase.
Once their SKUs have stabilized, the owner could use this momentum to roll out new scents for their bath soak products, which would, along with adding to their product line, let them take full advantage of holiday sales in late 2023.
The current owners have increased sales by 35% since they acquired it, but there is still plenty of room left for the business to grow. Additionally, despite how quickly they’ve been able to scale the company, and how popular it has become among their consumer base, their average workload has remained decidedly minimal.
They only require a humble 1 hour per week to manage operations, with this hour spent checking in with their social media manager and digital ad manager and ensuring enough inventory in their Amazon warehouse.
The owners are also willing to answer questions to ensure the transition goes as smoothly as possible, which will take away much of the stress that comes with settling into the owner position.
If you’d like to hear more about this promising online storefront, then contact SellerForce for more details from our brokers.
Listing ID: SF155