A SellerForce® offering, this unique business offers extensive and much-needed assistance to the dynamic real estate industry.
The company’s owner, an industry veteran, appreciates his peers’ in-person and phone negotiation abilities with great clarity but recognizes that they need digital assistance, more than ever, in generating leads to have those conversations. Strategic branding to generate referrals is the name of the game.
The company has developed and provides tailored strategies for realtors and agents to keep up with the online heavyweights quickly dominating the space.
By utilizing the services of this company, these professionals can maintain higher transaction prices and transaction volumes. Buyers, sellers, realtors, and mortgage brokers, amongst others, now have a solution to a problem that has plagued them since technology began encroaching on their traditional business operations.
The industry is more than big; it’s gigantic. There are in excess of 1.5 million realtors in the country and 2 million licensed real estate agents. That is undoubtedly an industry in which gaining market share is a highly lucrative pursuit. These professionals need to be in the catbird seat but are not digital marketing experts.
The company, opened in 2018 by a seasoned real estate agent who knows the industry inside out, has an arsenal of strategic weapons to obtain clients. This includes a spirited podcast with industry thought leaders training listeners on scripting calls, lead generation, and various related topics. The weekly podcast has a loyal following of agents and now accounts for bringing in the majority of new clients.
The business has become a leader in its niche for launching lead-generation focused ad campaigns for its clients with excellent ROAS.
The agency has demonstrated its effectiveness and currently has 1,500 paying clients on its primary website. These clients are contracted annually at a fee of $36,000. That’s not pocket change and is indicative of the value they provide.
The company is results-motivated, and its services have been thoroughly vetted by the best in the business. It has evolved with the times and developed a creative and effective resolution dictated by technology and answered with technology.
The current owner has systemized and automated the business to a fine art. He spends between 10 and 15 hours weekly on the company, with primary tasks including:
• Creating client campaigns
• Setting up landing pages
• Launching ads and integrations
• Optimizing existing ads for clients
• Periodic client meetings and strategy sessions
Additionally, virtual assistants and account managers work contractually as needed. The owner has equity partners, but they do not draw salaries from the company.
The business uses organic and paid sources to boost traffic. This has allowed them to reach an audience of realtors, licensed agents, mortgage loan officers, and real estate investors. Clients frequently book strategy sessions to achieve their goals after observing the products and services offered by the agency.
Four out of ten recent client signups directly result from the company working with a podcast booking agency. They’re introduced to industry-leading real estate professionals globally who inspire, educate, and interact with them.
The company has astutely used search engine optimization to drive website traffic. It currently ranks on the first page of Google for ten long-tail keywords relating to real estate lead generation and digital marketing. These include:
• Facebook real estate leads
• Real estate branding design
• Real estate branding agency
• Real estate branding company
• Social media consultant for realtors
Given the recent success of the podcast, the owner has shrewdly decided to repurpose the content in book format to add credibility and generate leads. They will sell that book on Amazon and other platforms.
Scale opportunities are rife, and a new owner can pursue many options depending on their desired roadmap.
Hiring a sales team to reach out to brokerages and managers of hundreds of agents could prove a promising step. Cold calls and email campaigns are some of the tasks that could fall under this umbrella.
Additionally, the business has witnessed prosperity through its online clubhouse and should join others oriented toward the industry. Affiliate marketing and running webinars on Facebook Groups are further options.
The existing owner is open to a full-buyout or staying on as either a board member or silent partner, offering periodic consulting and introducing a buyer to his extensive network to help the company proliferate.
The housing market persists as one of the most remunerative industries in the US as the appetite for home ownership continues to be insatiable.
Buyers and sellers have an opportunity to grab a piece of the pie that the tech industry has greedily been devouring. With this eCommerce site, they can.
Contact SellerForce today to learn more about this exciting acquisition opportunity in an ever-growing market.
Listing ID: SF100