A SellerForce® offering, this eCommerce Brand markets products geared to those who love meditation, relaxation, yoga, and home fitness, and they have become a partner in their customers’ quest for stress reduction and an improved lifestyle. With products that include yoga mats, ornaments, straw cushions, and home fitness equipment, this company is connecting with a fast-growing base of people who enjoy their specialized SKUs.
Launched in 2019, the company found a highly receptive audience on both its Amazon shop and Shopify website, with an Average Order Value of $39 bringing them an expanding customer base of people looking for the best meditation and wellness products available today.
The company’s added focus on exceptional customer service has bolstered its reputation as a quality eCommerce site to shop on, and this has raised its Lifetime Customer Value to $45.
The company maintains two eCommerce websites, one devoted to its yoga and meditation products and a second to home fitness equipment. Both strive to help promote health, wellness, and physical fitness.
The number of people practicing yoga and meditation techniques keeps growing, according to national surveys, with 300 million people regularly practicing yoga worldwide, including 36 million Americans.
The number of men doing the same has increased by 150%, and 86% of those who do report a reduction in stress.
This is a booming market that the company has tapped into, and to make the business even more competitive, the company launched two proprietary and branded products on their Amazon shop, with custom tooling that helps differentiate their products from related ones in this niche space. The company now has no direct competition on Amazon, where they maintain a high 4.5-star average rating from satisfied customers.
Their web traffic is generated organically through their SEO program that fully optimizes their website for popular keywords in this vertical and their social media posts on Facebook and Instagram. An investment in PPC ads on Amazon, Facebook, and Google would enable the business to scale very rapidly.
This is a highly automated business, one the current ownership spends just one hour per week operating. However, the investment in longer hours, ranging from 10-20 hours per week, would enable a new owner to focus on multiple strong scale opportunities, including expanding onto additional sales platforms such as Walmart, launching products on Amazon’s foreign platforms for an international push, and continuing to develop new branded products unique to this company. The business comes with $100k of inventory, freeing up the new owner to soley focus on driving sales. Seller financing could be available to the buyer.
This is the perfect eCommerce business for an owner with some knowledge of digital marketing, and it’s a business ideally poised for strong growth as the yoga, meditation, and home gym markets continue growing.
Contact SellerForce today to find out more about the opportunity.
Listing ID: SF216