A SellerForce® offering, this eCommerce Brand caters to the Event Planning market, providing thrones, photo booths, and pedestal tables for private or business parties and celebrations being held within the Mid-Atlantic region, although demand for the company’s rentals often comes from other parts of the country.
These rentals have become so popular that new orders come in steadily year-round, with the company especially popular in the spring and summer during the peak of wedding season. Their rentals are also popular during birthday and baby shower celebrations, back-to-school events, church gatherings, Halloween or retirement parties, and many other special occasions.
Having been operating for four years, solid word-of-mouth referrals have helped the company continuously expand its customer base and the brand now enjoys 75% net profit margins. With an Average Order Value of $250-$300, the brand’s three rental products remain in high demand.
While customers have traditionally rented one of the brand’s products for a one-time event, that’s starting to change, and now up to 15% of the company’s customer base comes back for repeat rentals. The Lifetime Value of those repeat customers has shot up to $1,000. Their demographics are strong, with most customers being women between the ages of 40-60, and the brand attracts a diverse ethnic base, including customers who are African American, Hispanic, Middle Eastern, and Filipino.
With unique proprietary designs for its rental products, the company has been able to build brand loyalty with those key customer demographics. The company now processes up to seven new bookings every day.
A multifaceted digital marketing plan has helped the company grow. That includes PPC ad campaigns on Facebook and Google. Much of that marketing is directed to organizers of events such as weddings and birthday parties.
Operating on Shopify, the brand has utilized SEO keywords to ensure the site is ranking well in search engines, and high-quality photos are featured prominently on the website. There are also social media marketing campaigns on Facebook and Instagram which have been successful in driving more organic traffic to the site. These campaigns have given the business strong brand awareness with customers.
This is a turnkey operation. The current ownership works 20 hours per week or less without any employees, although tasks such as bookings, customer inquiries, and social media management could easily be handled by virtual assistants. This is also an easy business to scale.
The company offers three popular party items to rent but could easily expand that to include more items that customers are requesting, including tables, table and chair cloths, smoke machines, sparkler machines, champagne walls, backdrops, candy carts, popcorn machines and bounce houses. With solid brand recognition, providing more items to rent is certain to lead to additional bookings and higher profits.
Contact SellerForce today to find out more about this opportunity within the profitable event planning industry.
Listing ID: SF254