FBA Amazon Store – 23% Net Margins – 5-Star Reviews

Asking Price:
$175,000
Sales:
$212,000
Profit:
$49,500
Year Established:
2018
Multiplier:
3.5x

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SellerForce® presents an FBA eCommerce business that is refreshingly simple in its structure. Their 36 SKUs are made and sold exclusively within the US, and are made up of a variety of multipurpose caps and plugs. These plugs come in a range of sizes and shapes to fit whatever the customer needs, and can be used for anything from floor protection to fence post caps. They have performed excellently on Amazon, where they have an Average Order Value of $20.23, and hundreds of reviews in their favor.

The company sources from two key suppliers, and takes full advantage of the benefits that Amazon offers to its sellers. Because of this, they are able to provide a highly versatile and durable product to their customers, fast shipping times, and excellent customer service. Fulfilled by Amazon has also meant that they don’t have to concern themselves with inventory management and warehouse costs in the same way another business might, saving on both time and fees for the owner.

The nature of the business and their products have given them an edge within the market, and strong 23% Net Margins. As their plugs are the sort of item a customer might need, but wouldn’t necessarily prefer to shop for in person, they have thrived within the online space. They have hundreds of reviews complimenting them and their offerings, and two of their products have earned an Amazon’s Choice badge. Not only that, but they have even managed to attain an impressive 98% Positive Lifetime Seller Rating, proving just how well they’ve done among customers.

Given how well they’ve done on Amazon, it would be entirely possible for them to pursue global expansion through the site’s international storefronts, or even create their own website to start selling D2C. Either option would allow the company to add to their number of sales channels, adding to their overall profit and consumer base.

A new owner could also successfully scale the brand by improving upon their supply. The current owners haven’t looked into manufacturer prices or any price negotiations for large bulk orders, and doing so could save the company a large amount of money in the long run. They could also expand the product line by adding more sizes and shapes for their plugs, making it possible to counter more of their customers’ needs.

The company also has room to improve their advertising practices. Though they use SEO practices and PPC ads on Amazon, optimizing them would improve their search rankings, and attract more customers to their storefront. They could also start running paid ads on Google, given how widespread and effective the search engine is.

Thanks to the use of FBA and the structure of the brand, the owner spends roughly 6 hours per week managing orders, delivery, package and labeling, listing, and advertising. Despite the company’s simplicity, they see consistent year-over-year growth, making for a promising future whether a buyer chooses to scale, or maintain the company as is. The new owner can also keep the workload low by hiring on staff to manage some of their responsibilities, as the company has no other employees at the moment.

If you’re interested in gauging this deal for yourself, then contact SellerForce today.

Listing ID: SF110

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