SellerForce® presents a Private Label and DropShip Reseller business that is speeding along in the motorcycle parts and accessories market. Their SKUs are sold across a diverse range of platforms, consisting of Walmart, eBay, their own professionally designed brand website, and their most popular storefront, Amazon.
The company sources from multiple vendors, one of which is the world’s largest distributor in the motorcycle and power sport industry, and has given them access to an astounding 160,000 SKUs. On top of this wealth of possible products at their disposal for the DropShipping side of their business, the company has also formed a relationship with a reputable supplier to fuel their 13-year-old Private Label brand.
This brand’s 64 SKUs are manufactured by this supplier and even come with their own custom packaging. These products are high enough quality that, despite being less in number than what the DropShipping channels offer, the Private Label brand accounts for nearly 50% of SDE. The brand also holds other impressive statistics to its name, such as a 4.5 Star Average Rating on Amazon based on nearly 1,000 reviews.
The company has chosen their suppliers wisely, and their careful planning has paid off for them in full. They have an Average Order Value of $105, with both brands carrying their own benefits that the buyer will enjoy. The Private Label brand has a trademarked brand name and niche product segment, on top of all the other positives that have been listed prior.
The DropShipping brand, meanwhile, has custom integrations with suppliers, and thanks to its strong distributor relationships, they are able to maintain advantageous pricing and payment terms. A small commercial presence is also required to maintain these distributor relationships, which serves as an effective barrier to entry for new competitors.
Their marketing campaign uses Google Ads, and some light social media advertising to find new customers. The company also has Google Ad Shopping enabled as a Shopify selling channel, which has roughly 24,000 approved products. These tactics have been given a light budget, which saves the company money while still serving to attract customers. However, one of their most noteworthy sources of traffic is entirely organic.
They boast a strong domain name for one of their brands, which has an independent valuation of $45,000. Their brand website is also professionally designed and maintained, which has led to a rapidly growing rate of organic traffic that will undoubtedly stay on the rise once the buyer takes over. The company is relatively lightweight thanks to its hybrid model and has no employees outside of the owner.
Their consistent streams of revenue ensure that the brands have an incredible amount of scale opportunities and are absolutely revving to go in terms of growth. For instance, they could leverage the domain of their DropShip brand and existing 4,000+ monthly unique visitors, and leverage Amazon Brand Registry to create a brand page for their Private Label company. They could also make use of Fulfillment by Amazon, as the business currently seller-fulfills nearly all inventory.
Creating an Amazon Ads Campaign would divert more traffic to that channel, making it more popular. They could also start tapping into over 80% of the thousands of SKUs available to them to bulk up their product catalog or expand into the rapidly growing e-bike market to take advantage of the massive demand that can be found.
This is an incredibly promising acquisition, and as the seller is interested in helping transition up to 3 months post-closing, getting used to the ownership role should be incredibly simple
Contact SellerForce If you’re interested in getting behind the wheel of this great deal.
Listing ID: SF176
