A SellerForce® offering, this European brand was created to solve a common ailment. Neck and back problems have become prolific in modern society due to sedentary lifestyles and poor posture from sitting for long periods. The business sells an affordable device that can relieve neck pain, headaches, and stress, correct posture, and improve sleep.
Cervical traction is an excellent solution. Lengthening the spine can quickly bring about pain relief and relaxation. Inversion benches, physiotherapy, or osteopathy are often used to achieve this effect. However, these treatments are typically expensive. With this device, gravity and the neck traction node create natural cervical traction.
Subsequently, the neck muscles can stretch and relax gently while lengthening the upper spine’s intervertebral space. In addition, eight magnetic massage nodes and 60 acupressure massage points provide a deep tissue massage and improved blood circulation. The foam padding in the middle offers cushioning to ensure a comfortable experience. All this helps oxygenate neck muscles, ligaments, and tendons, providing pain relief and mobility of the shoulder blades, neck, and spinal cord.
Digital marketing efforts primarily encompass Facebook ads. Google brand search has been effectively implemented and achieves an impressive 700% return on ad spend. The business enjoys a healthy $135 average order value, has amassed over 25,000 email subscribers, and requires meager working capital.
The owner endures an extremely light workload of one hour daily. Primary tasks include fulfilling orders, controlling stock, managing Facebook ads, and checking on any issues with the customer support VA. The virtual assistant is a contractor and the only employee who works for the business. There is ample opportunity to scale the operation dramatically with astute marketing endeavors.
Creating more content and hyper-marketing based on location is low-hanging fruit. Management can quickly and effectively test creatives on Facebook and roll out successful efforts to other platforms such as Instagram, TikTok, Pinterest, and Snapchat. Introducing new SKUs should be prioritized. Complementary products would increase cart value at checkout and encourage repeat purchases. In addition, a segmented campaign and strategic newsletters to the substantial email database offering specials, helpful information, and promoting new products would reduce customer acquisition rates, boost the top and bottom lines, and increase conversion rates.
Expanding into additional markets is certainly worth considering. Back and neck problems are rife in countries like the US. Listing on Amazon would allow the brand to expedite international expansion while introducing a new and substantial revenue stream.
Contact SellerForce today to learn how to acquire and run this thriving and scalable business without breaking your back.
Listing ID: SF152