A SellerForce® listing, this established eCommerce business operates in the lucrative footwear vertical. The brand has developed an extensive catalog of popular shoes, including 100 products and 2,500 SKUs. Across the range, the business achieves a $55 average order value and a 20% repeat customer rate. Accessories, such as socks and insoles, are also offered, perfectly complementing the core product line and increasing upsells and cart value at checkout.
Digital marketing endeavors primarily comprise SEO keywords implemented on Google Ads. Other strategies include email campaigns to the enormous database of over 400,000 subscribers, organic social media, and sponsored Facebook ads. All efforts combined drive around 65,000 monthly visitors to the site and have resulted in a respectable 290% return on ad spend.
The brand enjoys a loyal following that has been well-nurtured through excellent customer service and marketing initiatives. Furthermore, the owner endures a light workload of around ten hours weekly, making this an attractive investment for an entrepreneur interested in a less demanding lifestyle. His primary tasks include marketing and new product launches. Three additional employees work in customer service.
Products are sourced from factories in China with whom the owner has worked since inception and developed agreements. Some of those products are designed and manufactured exclusively for the brand, while others are private labeled. Management makes use of a 100% stock inventory model, maintaining around 10,000 pairs of shoes worth $70,000. Orders are placed weekly to sustain those levels, and the quantity is sufficient for two months of sales. Between 100 and 200 orders are shipped daily.
The business experiences little seasonality in sales, continuously high demand, and operates in a niche where customers are incredibly devoted. The typical customer fits a broad demographic and is between 25 and 65. Sales are split evenly between genders. 90% are from the US, while the remainder is based in Australia, Canada, and the UK.
Scale opportunities are abundant and include product expansion into new lines, such as formal shoes and activewear. The suppliers have stock on hand, and the business can readily add them in short order. Selling on additional platforms and targeted international marketing campaigns are viable growth options. Few special skills are required of a new owner to enjoy continued success. At the same time, an ambitious buyer with expertise in marketing, wholesale, or an international expansion could witness extraordinary returns in no time.
Contact SellerForce today if you’d like to step into the owner’s shoes and learn more about this exciting acquisition opportunity.
Listing ID: SF157
