eCommerce Brand in the Jewelry Vertical – $55 AOV – 28% Repeat Customer Rate

Asking Price:
$200,000
Sales:
$222,066
Profit:
$60,000
Year Established:
2020
Multiplier:
3.3x

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A SellerForce® offering, this eCommerce Brand sells fashionable stainless-steel jewelry concentrating on water and tarnish-resistant products. Sales are driven by the company’s Shopify-built website, which includes a profitable subscription arm. Other channels, such as wholesale and boutique store partnerships, complement them.

The business achieves a $55 Average Order Value and a 28% Repeat Purchase Rate. Notably, $50,000 of inventory is included in the acquisition. The owner’s commitment to other business ventures has meant the company has been on autopilot for some time. Since July 2023, when all paid ads were shut off, 100% of sales have been organic.

She dedicates only 1-2 hours daily to this brand, focusing on answering emails and packing orders. One remote content creator posts daily on social media, and another remote employee sends several email and text blasts weekly. Subsequently, this is an excellent investment opportunity for an individual who does not want to spend time building the foundation and finding profitable sales channels but instead focus on scaling the operation through various avenues.

Low-hanging fruit to propel the company into a growth trajectory is reinitiating an aggressive digital marketing strategy. A buyer can immediately focus on paid Meta, Google Ads, and PPC on Etsy, where the brand has a presence. Launching on Amazon could yield fruitful results, considering other jewelry brands are capitalizing on the marketplace’s reach to generate significant revenue. Hiring an expert or agency to navigate the backend of Amazon and optimize product listings can swiftly launch the brand into this lucrative marketplace with minimal effort.

Similarly, reactivating sales on Faire and TikTok Shop is straightforward. There is also tremendous potential to expand the wholesale arm and sell to more boutique shops. Building on existing partnerships with these stores and salons, 15 of which were picked up at trade shows and have active accounts, and targeting additional retail outlets nationwide can significantly increase brand visibility and sales volume.

Reinstating detailed management and oversight is critical yet uncomplicated, while revisiting missed opportunities with Univision Gangas + Deals and IPSY, who approached the brand for sets to sell on their websites, can unlock new and considerable income streams. Developing a strategic compensation plan to recruit and incentivize brand ambassadors and collaborating with influencers can significantly boost the customer base.

Moreover, diversifying product offerings by expanding into other segments, such as real gold and silver jewelry and men’s and kid’s lines, can cater to a broader audience and increase market penetration. Finally, launching a mobile app with notifications on customers’ phones would encourage repeat purchases, reduce acquisition costs, and boost lifetime value.

Contact SellerForce today to learn more about this acquisition opportunity and its vast potential.

 

Listing ID: SF267

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