A SellerForce® offering, this brand’s products allow customers to instantly transform any tote into a reworked, sustainable, and chic bag. The craze began some years ago in Asia and has grown in popularity worldwide, especially in repurposing luxury brand packaging into an additional, one-of-a-kind fashion accessory. Notably, this brand has been mentioned in Buzzfeed, Popsugar, Cassiuslife, Daily Mail, and The Sun since its inception.
The typical customer is a woman between 20 and 40 from a middle-class environment. She loves online shopping, DIY projects, and using social media to find inspiration and discover fashion trends. Additionally, she is clever, fashion forwards, and likes to look good at an affordable price.
It’s not surprising, then, that much of the website traffic is driven by the brand’s social media following of more than 17,000. The business utilizes Instagram almost exclusively to engage and drive more followers by sharing customers’ finished DIY totes, promoting new products, and making announcements.
The tactic is undoubtedly working, but it also shows the potential for an aggressive marketing effort across more channels. TikTok, Google Ads, Facebook advertising, and influencer relationships are all low-hanging fruit for a significant boost in sales. Additional methods to scale are extending sales channels to the likes of Amazon, Etsy, and Pinterest, showcasing the product range to a vast new audience of potential customers.
The business enjoys robust sales year-round, with spikes during the holiday season. The owners work fewer than ten hours combined weekly, and primary tasks include:
• Checking orders status
• Monitoring customer inquiries
• Maintaining the website and social media
• Communicating with vendor and fulfillment partners
The vendor fulfills all orders, and the company tracks delivery times and order status through basic Shopify plugins. The website, built on Shopify, is minimalist and elegant, displaying products with stunning images. Savvy elements include encouraging customers to share their projects on social media for advertising at no cost and free shipping worldwide.
The business model is straightforward yet effective and ideal for a first-time business owner or digital marketing specialist who can skyrocket sales quickly. A buyer can enjoy recurring revenue or focus on enormous expansion. Marketing efforts can easily be outsourced to maintain the light workload while increasing sales and conversions. Given the brand’s unique products and loyal customer base, combined with an unusually low multiple, a speedy return on investment is about as close to guaranteed as it can be.
Contact SellerForce to learn more about the excellent value of this acquisition, and more details about the business, to get this offer in the bag before it disappears
Listing ID: SF111