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SellerForce® presents an exciting opportunity to acquire two well-established B2B and DTC eCommerce businesses operating in the baby clothing market. The 15-year-old eCommerce business specializes in custom baby hats, nursery beanies, and accessories that have delighted both retail and wholesale customers alike. This is a rare opportunity to acquire an established business with two highly flourishing brands in the baby accessories market, with strong DTC and B2B channels and significant potential for growth through retail partnerships and inventory expansion.
The Company
This eCommerce business offers two distinct brands that cater to both direct-to-consumer (DTC) and B2B markets. The first brand, focused on custom baby hats and accessories, has gained popularity through platforms like Amazon, Etsy, and its own Shopify website. The second brand serves the wholesale market, with a focus on unique nursery beanies sold to over 500 retail locations, including hospital gift shops and boutique baby stores. The business originally grew significantly through comprehensive digital marketing strategies but has since downsized and operates primarily on organic traffic, with a solid infrastructure in place, including $40,000-$50,000 in inventory.
Product Offering & Unique Selling Points
The product catalog includes over 500 SKUs, with top-selling items like custom embroidered nursery beanies, sun hats, and headbands. The company uses live baby photography for its product imagery, enhancing authenticity and emotional connection with consumers. Products are sourced from both the US and Asia and are custom-designed in-house, ensuring a high level of originality in a crowded marketplace.
Key to this business’s success is its dual-channel approach. The eCommerce brand thrives on Etsy, boasting a 4.7-star rating and continuous organic traffic. In contrast, the B2B brand has developed strong relationships with over 500 retailers nationwide, including hospital gift shops and boutique stores.
Operations & Infrastructure
The business operates with minimal staff—just 1 employee handling embroidery, picking, packing, and shipping. This streamlined setup means that an owner-operator could easily manage the day-to-day operations, or a buyer could scale the business with additional employees if needed.
Inventory is managed in-house, with stock levels typically maintained at $40,000-$50,000, making the business ideal for someone with space for storage or willing to move operations to a larger facility. The company utilizes tools like Shopify and ShipStation for inventory and order management, keeping operations efficient and easy to scale as needed.
Customer Base & Revenue Mix
The company serves two distinct customer groups: individual consumers shopping for unique baby gifts and wholesale clients like hospital gift shops and boutiques. The current sales mix is approximately 60% B2B and 40% DTC, offering a diversified revenue stream. The average order value is $350, while the average Etsy order value is $23, ensuring consistent cash flow across both channels.
Conclusion
This eCommerce business offers a rare chance to acquire 2 established brands with strong potential for growth. With a streamlined operation, diverse product range, and opportunities in both the DTC and B2B markets, this business is ready for a new owner to take it to the next level. This business provides a low-risk, high-reward opportunity for growth across both DTC and B2B channels.
This company is positioned for rapid growth if buyers can expand product lines and leverage wholesale relationships. The buyer can quickly scale this business to new heights with the right marketing strategy.
For more details and to explore this exciting acquisition opportunity contact SellerForce today.
Listing ID: SF383
