A Seller Force offering, this unique, budding Amazon retailer strives to “bring life, beauty, purpose, and joy to your home and garden by offering high-quality products that solve a variety of gardening challenges.” Sprouting three years ago capitalizing on the rising demand of many who wished to find new and intriguing ways to spruce up their homes, these decorative and functional animal-themed planters are perfect for any bookshelf, mantle, or windowsill display.
In addition to their adorable designs, these exclusively branded planters are carefully cultivated to ensure no chips or cracks in the ceramic and have an underside drainage hole to allow water to drain for optimal plant health. Accompanying its simple design, these small succulent planters will have your favorite little succulent plants resting safely in perfectly painted paws. Perfect for indoor or outdoor plant use, their planters experience less seasonality than other competing brands within their respective market, with sales exceeding routine profitability in the Spring and Holiday seasons.
Requiring very little capital to build upon this venture and with an ample amount of inventory already in place, this company capitalizes on its fruitful Amazon FBA infrastructure as its primary means of sale. Selling over 400 units per month, and on average earning $21.62 with each order, they drive steady revenue capable of covering any subsequent expense.
In addition to hearty sales generation, this business offers a myriad of invaluable industry contacts, readily available to plant deep roots in all areas of production. For example, current ownership is prepared to pass on factory contacts that would potentially make inventory storage free, prompting a cost-effective surge in a buyer’s monthly take home. Also, they leverage the talented artist behind the immensely popular and appealing design of their products, fortifying a long-standing partnership guaranteed to drive fresh, new designs and future product expansion.
Due to such an exceptionally low workload, day-to-day company operations only consist of monitoring inventory levels, managing advertising campaigns, and receiving orders. Amazon handles almost all customer service duties, and its FBA component ensures secure packaging and order fulfillment.
Planted in just the right spot for exponential growth and roaring success, this business has already seen new sets of DIY planters through the production phase and an initial order is expected to hit the shelves before the end of this year. Taking this initiative one step further, introducing more lines of planter bundles centered around other fun animal designs would open them up to new consumer groups and drive sales exceptionally.
Having built up an excellent reputation on its Amazon, recognized not only in its stellar reviews but in its return on PPC ad spend as well, this venture could easily turn its sales attention to its own domain for maximized profit. Their current marketing strategy has seen them through a 93% storefront rating and could swiftly translate to benefit them in the sphere of their own independent domain, with some room to grow, of course.
The gardening community, albeit a niche one, is gaining massive amounts of followers with each coming year. The idea of tending to and filling one’s home with beautiful greenery is no longer a hobby assigned to those of a senior or docile generation. This market audience spans across age and gender, aiding in effortless brand promotion.
Social media is the perfect place to start, apps like Instagram and TikTok being wonderful outlets for churning out optimal product showcasing at a high frequency. With the number of search queries related to plants having increased by 90% over the last year, this business would fare well with implementing augmented marketing techniques that included effective SEO and additional PPC ads on Facebook and Google. These products could extend to and find success in other marketplaces like Walmart, Target, and Hallmark to retail in-store and even reach out to smaller business owners and boutiques for the opportunity to sell wholesale.
Presenting an opportunity that’s already “ex-seeded” so many expectations, a tenacious buyer with a green thumb for brand awareness and expansion will do well with the knowledge that they are taking on a business and a market that is truly evergreen.
Listing ID: SF 36