SellerForce® presents an Amazon FBA business that sells well-made gifts that never go out of style. Billions are spent each year on gifts for that special someone, a market that will only grow in the coming years.
The gift-giving market in the US is a thriving industry that plays a significant role in various aspects of American culture. Whether birthdays, holidays, weddings, or special occasions, gift-giving is deeply ingrained in American society, reflecting personal relationships and social etiquette.
The market has witnessed significant transformations with the rise of eCommerce and online shopping. The convenience of browsing and purchasing gifts from the comfort of one’s home has led to the proliferation of online retailers and marketplaces, providing consumers with endless choices and competitive pricing.
Furthermore, personalization has become a key trend in the market. Customized and personalized gifts, like monogrammed and engraved items, allow individuals to add a special touch and create a memorable experience for the recipient.
This company has capitalized on these trends and become an authority on the world’s biggest eCommerce marketplace. Management’s strategy to target the gift niche has been immensely profitable. The team launches products on Amazon with precise execution and zero guesswork. They find gift ideas and then quickly design them in-house and have them manufactured and listed. The company has consistently been profitable within the first week of launching a product using sponsored brand ads on Amazon.
Its success goes beyond that, however, and is due to a variety of internal processes. Firstly, products are created that customers want to buy and enjoy using by analyzing the buying trends on the platform. Due to the nature of the review system on Amazon, quality is imperative, and the reviews are a testament to the products surpassing customer expectations.
Additionally, the team believes that selling online is an art and requires visual storytelling. They consistently create engaging content and use it to persuade prospective customers to buy the products. All photo shoots and product shoots are planned and executed in-house, resulting in the best-quality images in the category. These processes are easily trained and are invaluable learnings for future product development.
PPC ads are at the heart of the business, and because all advertising is performed in-house, significant expenses, such as paying agencies, are negated. The owners have multiple Amazon and Shopify brands and are motivated to train a buyer in their methodology to enjoy the success they have.
They are experienced Amazon sellers and have identified that there is currently a massive opportunity on the platform. Using a refined strategy, they can launch products in any niche and compete for market share with established listings.
Finally, leveraging the power of content is the brand’s most significant advantage. The team understands how content—especially video content—is consumed on mobile devices. Engaging short-form videos to hook buyers onto their listings with high purchase intent has been vital.
All products are designed in Australia and manufactured by one of four Asian suppliers. They are unique because all engravings are designed by the brand, and nobody else on Amazon has the same product. Engravings are drawn and sent to the suppliers as a vector so laser machines can engrave them for mass production.
The company utilizes a 100% stock inventory model. Products are shipped from Asia directly to Amazon warehouses. Management provides all logistical contacts for getting the products to FBA as swiftly as possible.
The brand typically stocks around 1,000 units of each SKU and doubles or triples that for Mother’s Day, Father’s Day, and Christmas, when sales peak. This is the biggest niche on Amazon in the United States. Most customers are females who are looking for gifts under $100. For example, the number one ranking search term in May is “Mother’s Day Gifts,” while “Gifts for Mom” is the most popular over the Christmas period. Orders are placed three times annually, with standard terms of a 30% deposit and the balance paid when products are ready to be shipped.
The company relies on Amazon PPC to generate ad sales, giving it excellent rankings on keywords relevant to each product. The advertising cost of sales (ACOS) is 37.5%. Targeting high-traffic keywords during the holiday season has proven highly effective.
The owners endure a light workload of only six hours weekly, focusing primarily on checking PPC campaigns and editing budgets and bids to optimize performance.
Contact SellerForce today to learn more about this exciting investment opportunity and its vast scale potential.
Listing ID: SF178
