AI Integrated Subscription-based SaaS Company with AOV Above $40

Asking Price:
$250,000
Sales:
$205,300
Profit:
$103,040
Year Established:
2021
Multiplier:
2.4x

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A SellerForce offering, this innovative young business in the SaaS vertical has become a one-stop shop for companies looking to create a presence on social media. The software this company offers allows its users to create weeks’ worth of social media content in a matter of seconds and helps schedule the posting of the content. In addition, their reliable, artificial intelligence-based software can analyze current market trends and deliver on-target content at an incredible pace for a low monthly subscription fee.

The company offers two subscription plans: Premium ($49.99/month) and Basic ($39.99/month). The Premium plan creates 100 social media posts per month with additional features such as AI-generated content, hashtags, scheduling, multiple account users, and a feed visualizer. The Basic plan creates 30 social media posts per month with content, hashtags, and captions.

The ideal customer for this service is a young company with a limited advertising budget looking to build its social media presence quickly. Unfortunately, most business owners don’t keep up to date with social media trends, limiting their outreach as social media feeds are designed to keep their users engaged with up-to-the-minute content trends. Social Studio can reliably follow these trends and generate content that is received well by users of the platform.

New opportunities are abundant for a new owner. There are multiple platforms that the service can be expanded to, such as Pinterest, LinkedIn, and Tumblr, amongst others. The software can also be adapted to create Facebook Ad templates. This is a lucrative market to enter as many business owners build their own social media profiles to run paid advertising on Facebook and Google and receive brand recognition. Following this path would be a logical next step and combine customer pools looking solely for social media content with those looking for assistance advertising through Facebook or Google.

The owner has effectively three roles in operating the business: marketing, developing, and customer service. Customer service can be easily outsourced, and the current owner has a good relationship with a developer who helped build some of the features on the site but isn’t employed by the company. The most challenging task for a new owner would be the marketing element of the business, which primarily includes reaching out to influencers to market Social Studio’s service and running paid advertising and SEO to generate traffic to the website.

The current owner spends only about three hours weekly maintaining the website, earning between $5-10k monthly.

Alongside the excellent software as a service, the company also has an email list of 12,500 subscribers that has not yet been monetized and a TikTok account of approximately 13,300 followers. It boasts a substantial 50% net profit margin through well-maintained, low monthly overhead costs.

 

 

Listing ID: SF69

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