SellerForce® presents a deliciously promising 6-year-old eCommerce business that is leaving their customers hungry for more. They are based within the instant food market and sell a diverse range of instant noodle packs, popcorn, and other easy-to-make, easy-to-store snack foods and meals. The convenience and affordability of their products have attracted customers from many different demographics, and let them bring their Average Order Value to $29.64 through FBA. Additionally, they have also built up an extensive product catalog, as while they have 180 SKUs for sale across their storefronts, they have access to about 500 total products in their catalog that they can use in the future.
They sell from both eBay and Amazon, with the latter of the two having the most success. This storefront has earned an enviable admirable 99% Positive Seller Rating based off over 500 reviews, which shows how undeniably satisfied their customers are left with their products. The company has also made it even more affordable to put in bulk orders with their variety packs, which let customers try out plenty of their more popular flavors without having a serious impact on their wallets.
Despite their vast product catalog, the owners have a fairly minimal workload, with their weekly responsibilities being relatively simple to manage. The 10 to 25 hours per week they spend running the business revolve around warehouse management, shipping, marketing, and several other duties along that line, which means that a buyer shouldn’t have much trouble taking over post-purchase.
Additionally, the buyer could also reduce their workload by outsourcing certain tasks, such as photo editing and inventory management, to new employees or freelancers, which would serve the dual purpose of keeping their hours low even as they scale the business.
The best way that the buyer can go about scaling is also the most straightforward, as the company would benefit greatly from purchasing more stock for their most popular products. They currently run out of certain SKUs more often than others, and having more stock at the ready would let them properly take advantage of customer demand. It would also be a good idea to add additional stock to their FBA program, as it would let them expand their inventory and stock without needing more warehouse space to accommodate it.
Another reliable option for growth would be to add more listings and variations for their popular SKUs. They have already seen success with their noodle variety packs, which means that adding new options to products like their popcorn bowls would likely also perform well with customers. They could also establish an SEO campaign, optimizing their product descriptions and pictures to improve their organic traffic.
Their brand name is unique enough that it could be used to easily expand into new niches, such as the often under-served plant-based market. They could also benefit from marketing to the cannabis market, which, combined with the “stoner” subculture often being associated with snack foods, would let them and their line of products excel. The company could also DropShip related products from their website to lean more heavily into this branding.
This business is sure to sate the craving of any ambitious, market-savvy buyer. They have a fantastic reputation within their niche, a vast number of SKUs at their disposal, and the potential to expand to a dizzying extent.
Contact SellerForce if you’d like to sample this great offering for yourself.
Listing ID: SF153
