SellerForce® presents a truly glamorous eCommerce offering based within the beauty and personal care market. In the past 4 years their flagship product has been IPL hair removal handset. With their recently launched Ultrasonic Fat Burner that is now responsible for 30% of monthly sales the company strives to help customers recapture the spa experience at home without the recurring cost of going to a salon, and the quality of what they offer has been strong enough to earn them not just glowing customer reviews on their website, but an Average Order Value of $91.23 as well.
The company has a direct relationship with the factory through which they source their products, providing their owner with better control over the production process and letting them ensure quality control. In their current state, only 21% of all orders are DropShipped which, along with their overall structure and lack of employees outside of the owner, has let them have remarkably low working capital requirements.
Their advertising campaign is also fairly straightforward and solely relies on Google Ads. This simplicity has allowed for a ROAS of 282%, while still being effective enough to draw in a comfortable number of customers for the brand. They have over 25,000 visitors to their website every month, as well as over 65,000 subscribers in their email database. This database presents a great channel through which they can upsell and cross-sell to their existing customers, as with targeted email campaigns, they could showcase new products, make recommendations, and reach out in ways they could never achieve before.
More targeted advertising in general would also be highly beneficial for the business’ growth. Since they only rely on Google Advertising, they could immediately upscale through various social media platforms such as TikTok, Pinterest, Facebook, and Twitter, using them to showcase their products and what they can do. There are thriving beauty influencers and communities across various social media platforms, which the company could take advantage of in spades. This, along with the email marketing campaigns, could help boost their Repeat Order Rate, as it could build a group around their brand that is eager to try out any new releases they roll out.
According to in-depth research conducted by the Google team specifically for this brand in relation to their most popular products, the company found that Germany and France are their two biggest markets for their products in Europe. As such, proper expansion to European markets would be a great way to find new customers to access for the brand, and sharply bring up sales due to the influx of these buyers.
The company may also wish to move their stock to local markets and, once that has been completed, offer quicker shipment times to customers. This would increase their rate of customer satisfaction, further raising their Repeat Order Rate and creating opportunities to raise the prices of their products.
The brand boasts many benefits for their buyer, including, but not limited to, aged domains, a well-established Google Ad account and Merchant Centre, and a brand name and logo that have been designed with a brilliant aesthetic in mind. The current owner requires 28 hours per week to manage the business, which a buyer could either keep as is, or hire employees to cut down on daily tasks so they can better turn their attention to scaling.
Contact SellerForce today if you’re interested in what the buzz is about this acquisition.
Listing ID: SF158
