SellerForce® presents an eCommerce Brand that has been serving art enthusiasts since 2001 with their diverse line of gifts, apparel, accessories, and jewelry. They have over 800 SKUs that feature stylish art theming, with many products taking direct inspiration from the works of famous artists like Monet, Van Gogh, and Kandinsky. Their timeless art theming keeps their product sales stable and resistant against fashion and home décor trends, and, like many other eCommerce brands, their sales typically peak during the holiday season. They have an Average Order Value (AOV) of $58, a Repeat Customer Value of 18.29%, and a minimal product return rate of 4.4%: well below the average for many eCommerce brands, especially those that sell apparel products.
While they have been operating for over 2 decades, they have seen a recent growth surge, with their sales rising by 19%, their orders rising by 18%, and their first-time customers rising by 20%. Their marketing campaigns have also become more successful, with sales attributed to sag_organic being up by 351% and sales generated through email marketing being up 272%. Their sudden spike is in large part due to current ownership recently improving their SEO, updating their copyrighting, and refining their website to increase their organic page ranking.
The brand attracts most of their new customers through organic marketing. They rank on the first page, and often the first three results, of Google search for many of their collections and products, giving them a steady stream of natural traffic. Current ownership also sends out email campaigns twice every week and occasionally posts on Facebook, Instagram, and Pinterest for additional engagement.
The demand for creative apparel and related products has been on the rise, with art immersion experiences and exhibits exploding in popularity and waves of new “art interest” social media groups and profiles being made by the day. A buyer could capitalize upon this growing demand by implementing a few choice scale opportunities. For instance, they could improve their existing marketing campaign by hiring a reputable marketing agency to run Google, Meta, and Pinterest ads, as well as post more frequently on their social media accounts for heightened engagement.
The seller has transitioned the business to 100% DropShipping, making operations highly efficient. All inventory is now handled by fulfillment centers, with the majority of the jewelry lines being fulfilled directly by vendors through DropShipping. This streamlined approach allows for faster shipment processing and the ability to offer a broader range of products without the need for managing physical stock. Adding more timeless products from existing vendors could further expand the SKU roster with ease.
This eCommerce veteran is a great choice for a buyer interested in exploring the growing art niche.
If you’re interested in learning more, please contact SellerForce for more information from our team of brokers today.
Listing ID: SF390
