SellerForce® presents an eCommerce business that has combined science and nature to create an incredible line of proprietary skincare products. Their 5 SKUs use ingredients derived from the depths of the Amazon Rainforest to keep customers’ skin young, beautiful, and rejuvenated. Their reputation has grown rapidly within the last few years, as they not only won QVC’s Big Find of 2019, but they also enjoy endorsements from several celebrities and have an active presence on their social media accounts.
The company boasts the status of being the first Brazilian inspired clinical skincare line that matches ingredient efficacy studies. These products have undergone clinical studies, along with 2 sponsored studies that showcase the short and long-term benefits that they offer. Additionally, the products have also met FTC and FDA guidelines, letting customers rest easy when buying from the brand.
These high-quality skincare products made it simple for the company to build a solid reputation within its niche. They have a Repeat Order Value of 18%, and hundreds of satisfied customers that have left behind glowing reviews. Their reputation has carried onto their thriving social media accounts, which have seen a fair deal of attention. Their Facebook account has over 4,300 followers, while their Instagram has nearly reached 10,000. The company uses these platforms to discuss the benefits that their products offer, shining a spotlight on skincare and engaging with their audience.
They’ve further strengthened their reputation by building connections with Brazilian influencers. As these influencers operate within a niche related to the company’s brand, their endorsements have helped the business grow to the scale it is now.
The company has also created an SEO campaign to improve their search rankings, which has proven incredibly effective. By utilizing blogs and word optimization, they now place high- if not first- for terms within their niche.
While other brands might struggle to find their footing in international markets, this company has already received attention from homeshops around the world. They have considerable social proof and proof of concept selling on homeshops, and have historically done well selling through TV. By working with these new retailers, the company would see fantastic results, and generate stronger streams of revenue from around the world. They could also partner with a Brazilian celebrity for short-form infomercials, in order to make this channel more effective.
Wholesale and retail channels would also be valuable to pursue, given that the company’s key demographic, women over 38, are likely to do their shopping through these in-person storefronts. They have already been contacted by distributors interested in their products, which is highly promising for future expansion. They have also been in conversations with the largest eCommerce distributor in Brazil, which would send the brand skyrocketing if successful.
This acquisition is ripe with potential. They’ve established an incredible reputation within their niche, and are trusted to deliver effective, high-quality products that can’t be found anywhere else. The current owner is also open to stay on as an advisor to the buyer, lending them a hand in scaling the brand and chasing down opportunities. Ownership is motivated to move quickly with the right buyer. To this end, there is a willingness to structure this deal for a fast closing, which would include a significant level of Seller Financing. All offers will be thoughtfully reviewed and responded to in an effort to ensure the transaction can move through the process in a timely manner.
If you’d like to hear more about what this deal can offer you, then contact SellerForce today.
Listing ID: SF106