Seller Force presents a brand that has established itself as a leader in the field of men’s skincare within a remarkably short timeframe. This rapidly growing, 100% eCommerce business markets a unique skin and oil control kit for men that want to keep their faces fresh, clean, and acne-free. Offering buyers the choice between a one-time purchase or monthly subscription option, they have achieved respectable net margins of 17%, and a month-after-month growth rate of 10%.
There has been a rising demand for skincare products, especially among men, who previously had very few options on the market compared to women. A good skincare routine and high-quality products can help men look young and healthy even as they get older, making this brand an excellent choice for customers eager to improve their looks.
Their kits are made from 80% organic materials, and are specially made for men’s thicker, more naturally oily skin. These kits are also reasonably priced at $42.30 USD, letting customers take care of their faces without breaking their banks. Because skincare is a necessity year-round, the company experiences little to no seasonality, letting them bring in consistent profits.
The company has a plethora of scale opportunities available at its fingertips. Expansion into paid advertising and PPC on platforms like Google and Facebook would let the brand be more widely seen, bringing in more interested customers and propelling sales forward.
They could also boost organic traffic by establishing themselves on popular social media websites like TikTok, Instagram, and Facebook. These platforms are widely used, and by taking advantage of algorithms, they can find a new wave of potential customers. The company could partner with influencers on these platforms as well, which would ensure a quick audience and a solid way of strengthening a sense of brand loyalty among customers.
Another possibility for growth would be to start up secondary sales channels on other eCommerce platforms such as Amazon, Walmart, and Target. Amazon in particular comes with the benefit of having international storefronts, meaning that, once they’ve established a presence on the main website, the company can use these other storefronts to expand outside of North America.
One of the best ways they can build upon their business, however, is by adding new SKUs to their product line. They could add a wider range of men’s skincare products and other related items, such as razors, serums, and lotions.
This business is easily scalable, and comes with the benefit of having a light, flexible workload for its owner. The current owner spends just 8 hours a week managing the company, leaving room for the buyer to put in as much time and effort as they’d like to fit their schedule.
Contact Seller Force today if you’re interested in learning more about what this acquisition has to offer.
Listing ID: SF53