SellerForce® presents an up-and-coming, 100% dropship eCommerce business that has been taking the jewelry market by storm. Specializing in unique and customizable pieces, they’ve quickly amassed 20% Profit Margins, along with a strong Average Order Value of $135.89. The company makes over $12,000 every month, and has built up a growing Repeat Order Rate of 8%.
The company’s 150 SKUs largely consist of their array of medallions, which can be customized to feature whatever photo or picture the customer chooses. These medallions can make for fantastic presents for friends and family, or a great addition to the buyer’s own collection. Unsurprisingly, this has led them to see a sharp rise in sales during Q1 and Q4, when most customers are hunting for holiday gifts.
They source from 3 key suppliers, who all own warehouses across the east and west coasts of the US. The company’s dropship model means that not only do they save money on inventory, warehouses, and staffing, but time, as well. They have very low capital working requirements, while still maintaining consistent growth and profit.
Additionally, because of their structure, management is astoundingly lean. The only employee outside of the owner is one VA, and the owner themselves work only 2 hours every week. These hours are spent making sure that the ads are doing well, and communicating with the VA about orders. This light workload will both make the transition much smoother for the buyer, and allow for a high amount of flexibility in their schedule, giving them time to scale and adjust the business as they see fit.
The company’s marketing plan largely takes the form of their Facebook ads, which have been effective in bringing in new customers and building the brand. At the moment, they see an average of about 10,000 visitors to their website every month, and have over 5,000 contacts in their email database. This current simplicity poses a promising scale opportunity for the buyer, as they could easily grow their consumer base by adding to their advertisements.
They could quickly build off their existing campaign by adding to their budget for their Facebook ads, launching ads for other visual sites like Snapchat and Pinterest, and improving the simple SEO plan that they already have in place. The latter would involve the creation of a blog on their website, which would help the company appear more frequently in search results. A buyer could also improve their presence on social media, adding to their rate of organic traffic, making the brand more recognizable, and establishing a community centered around the products that they offer.
To this end, the company could also partner with creators and other influencers on TikTok, Instagram, and YouTube to create content, and attract more of a following. All three platforms are visited by millions of people every day, and partnering with influencers, who can have large audiences and know how to work the algorithms, can send the brand soaring to new heights within the public eye.
Expansion, whether of the product line or of the company itself, would also be ideal ways for a buyer to scale. They could use their supplier partnerships to increase the number of SKUs on their current marketplaces, offering their customers more options to choose from, and potentially adding more diversity to their product line. They could, in the future, even go so far as to find new suppliers, giving them a wider range of SKUs without the hassle of warehouse and inventory management.
The company could be expanded onto additional websites, to better access the consumer bases that can be found on other platforms. Amazon would be an especially lucrative target, as it’s one of the most popular eCommerce storefronts, and grants its sellers a variety of useful benefits. These perks include, but aren’t limited to, the possible use of Amazon FBA, a structure that works well with the dropship model, and low marketing costs. Additionally, Amazon has several international storefronts as well, which would allow the company to easily pursue global expansion if they choose to do so.
This acquisition is incredibly versatile, offering vast amounts of scale potential, and strong moldability. Whether a buyer is new to the market and looking for a straightforward business to run, or experienced and in search for their next promising purchase, this brand can be tailored to suit any need. Not only that, but the current owner is willing to train the buyer if need be, allowing for a much smoother transition process.
If you’d like to hear more about what this company can offer you, then contact Seller Force to learn more from our brokers.
Listing ID: SF91