SellerForce® presents a 10-year-old eCommerce business that you’ll have to sea to believe. This trademarked brand boasts the first-to-market concept of combining a beach towel and cover-up into a comfortable, multi-purpose wrap that’s perfect for time at the pool or the ocean. Their 28 SKUs are built using a utility-patented design, setting them apart from any other competitors that might enter the market. They have an Average Order Value of $47.25 through their flash sale website and $62.29 through their official site.
The company’s products are built for both simplicity and comfort and come in a variety of designs, materials, and sizes. Their cleverly placed buttons and buttonholes make it easy to wrap, secure, and dry, and they have been designed in such a way as to flatter and fit any customer. Through the years that they’ve been in business, they have sold tens of thousands of SKUs and earned well over $2,000,000 in sales.
The unique, top-of-the-line quality of their products have left customers consistently satisfied. They enjoy a Repeat Customer Rate of 19%, with over 21,000 contacts in their email database, and thousands of followers across their Facebook and Instagram. Though they run PPC ads and email campaigns, much of their growth has been done organically, with their consumers either coming back to purchase more products for themselves or their loved ones, or endorsing them to others.
They sell through a variety of channels, including flash sales, their own website, and Amazon. Both their flash sales and Amazon storefront have plenty of room to scale, and if done correctly, could lead to a sharp rise in profit, and improved channel diversification. The company could draw attention to these channels, along with their official site, by implementing SEO practices and additional paid advertisements.
Though the company has accounts across a variety of social media platforms, they have yet to effectively utilize them through campaigns. They could run ads on these sites and post more consistently to attract buyers, as well as strengthen their following on these sites. They could also explore influencer marketing to target larger audiences, and distribute deals and discounts during the summertime to generate interest and new purchases.
Another effective way of increasing their profit is by adding more designs and materials to their product line. The more SKUs are available on their storefronts, the more options there are for customers, and, as such, the likelier it is that they’ll find something to fit their taste. New products can also be featured through their email marketing campaigns, letting them cross-sell to their existing customers and encourage them to add to their summer wardrobe.
This company found an empty niche within the market and quickly seized the valuable position of capitalizing upon it. With strong sales and exclusive products that their customers adore, savvy buyers can ride the wave of interest to staggering new heights.
Contact SellerForce today if you would like to wrap up this deal for yourself.
Listing ID: SF109
