10 Year eCommerce Brand in the Used Academic Books Niche – $39 AOV – FBA – 5-Star Rating

Asking Price:
$96,000
Sales:
$157,819
Profit:
$47,436
Year Established:
2014
Multiplier:
2x

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A SellerForce® offering, this eCommerce brand operates in the same way that Amazon initially did, by selling used books. This company has grown in the past decade by specializing in an even more unique niche vertical, selling used academic books that are hard to find and in high demand among students, educators, and academic leaders.

The company has been operating profitably for the past decade. The current ownership purchases its used scholarly books at reduced rates from a reliable supplier, then resells them on Amazon at higher prices — $5 per unit initially, compared to a $39 Average Order Value for the resells. This has given the company high margins from a very turnkey business.

Used books remain a highly profitable vertical, especially if the books are out of print and hard to find. With the global second-hand book market valued at $14 million in 2024 and poised to grow by 4.7% through 2034 to $23 million, the industry has different components. Some choose second-hand books because they are cheaper than brand-new ones. However, this market is also driven by demand for rare editions that appeal to collectors and those who want one-of-a-kind copies.

This online retailer has done particularly well with the second group, focusing on used academic monographs that require a very specialized inventory. Their typical customer is looking for advanced material that will enhance their academic pursuits. Their customers are studying to be, or now work as, physicians, diplomats, engineers, and in many other professional fields. Inventory is purchased in bulk from the company’s supplier before being\ resold on Amazon.

This brand benefits from a close relationship with the supplier, which hasn’t raised its prices in the 10 years this company has been operating. The supplier is also eager to work with a new owner of this business. This is a turnkey business that brings in steady revenue for its specialized offerings while benefitting from software that automates pricing on new inventory and instantly responds to competing offers in real-time. The software’s\ developer also manages customer service for the brand.

Shipping is conveniently handled by Fulfillment By Amazon. The company also benefits from being on Amazon for another reason: appreciative customers finding and buying their rare books have given the brand a 100% positive 5-Star Seller rating on the site.

The current owner works just 15 hours per week, mainly focusing on fulfilling orders.

Contact SellerForce today to find out more about this opportunity within the evergreen and enormously profitable book industry.

 

Listing ID: SF260

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