SellerForce® presents a decade-old business operating off the Amazon platform with a crystal-clear future ahead of it. Their 29 microfiber cloths have been specially manufactured to keep electronic screens and lenses clean and protected from fingerprints, oils, keypad imprints, and other damaging contaminants. Given how valuable laptops and mobile devices are in the digital age, preserving them has become more important than ever. As such, they have grown incredibly popular on their main selling platform, Amazon, with 4.6 Stars based off thousands of reviews, an Average Order Value of $21.94, and a 100% Feedback Rating in the last year.
The company sells under their own trademarked, private label brand, with their products being made exclusively for their specific requirements and designs. No other companies offer the exact same product kits that this brand provides, making their SKUs unique and, therefore, especially valuable. Their kits include 2 to 3 liners for each specific device and size, as well as a sticker cleaner for portable use, and are made with a wide variety of laptop sizes, brands, and models in mind.
As they made their start through the Amazon platform, most of their products are sold through FBA. This saves the company plenty of warehousing space, and cuts down on the hassle of storing every single unit of inventory. Recently, they have used their success on Amazon as a springboard forward into selling through the Walmart marketplace as well, which is expected to lead to highly promising results in the future.
The company currently uses only Amazon PPC to advertise their products. Because of this, a great strategy to draw more attention to their new Walmart storefront, as well as to their brand as a whole, would be to improve their advertising campaign. Additional PPC on Google, or social media websites like Facebook or Instagram, would help, as would the cultivation of an email subscriber list.
This subscriber list could be used for promotional purposes and upsells, to announce any discounts or deals, or reveal new products. There are other great opportunities in store that a buyer can utilize. For instance, the European marketplace, specifically the UK and German regions, have shown strong demand for their products, meaning that expanding there next through FBA could be immensely profitable.
They could also add new FBA products within other categories to expand their sales, such as certain holiday-themed items, and even expand to Amazon’s Vendor Central program, as they were invited and registered as a vendor with Amazon.
Contact SellerForce today to learn more about what this gleaming acquisition can do for you.
Listing ID: SF195
